Professional Lens Prescribing (PLP) is a programme created to improve sales of premium ophthalmic lenses and coatings in independent practices.
Managing Director Nick Browning possesses a wealth of experience in devising, launching and managing sales transformation initiatives, including Essilor’s Optometrist Led Recommendations (OLR) programme.
Nick has drawn upon this experience to develop a new sales transformation programme.
PLP’s training and system ensures:
- A consistent, effective handover of all patients
- Improved conversion rates
- All customers purchase the best lenses possible, within their budget
- A bespoke dispensing experience
- Improved sales of additional pairs
- Dovetailing of internal and external marketing
The PLP programme will be tailored to the way your business works and can be used with any manufacturer’s lens portfolio.
To request a call to discuss how PLP would benefit your practice, please send us your details here